An introduction the world of card linked offers including how they work, where the transactional data comes from and who pays for them. WHAT ARE

The last five (or more) years in the adtech industry have seen an increasing tendency for major retailers to utilise attribution solutions for the purposes

Last year a presentation was delivered by Awin on the state of international affiliate marketing as a complimentary commentary on the Awin global report. One

Card Linked Offers (CLO’s) are a way for consumers to store vouchers or incentives on the debit or credit card that they use to make

Since the launch of ITP, many affiliate networks have started referring to a ‘full tracking solution’ as a means of solving the problems that tracking

In 2008, the affiliate industry’s first ever deduplication rules were introduced. They were created and implemented as a means of ensuring that the promotions of

WHAT IS THE OPEN BANKING INITIATIVE: The Open Banking Initiative came into force in January 2018 and was initially created to make it easier for

If you’re looking for a new project during these difficult times, here is a five step guide to getting started in Affiliate Marketing. For those