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An introduction the world of card linked offers including how they work, where the transactional data comes from and who pays for them. WHAT ARE CARD LINKED OFFERS?A card-linked offer (CLO) is an incentive that a retailer or a bank can make available to prospective customers by attaching a deal to the user’s credit or […]

The last five (or more) years in the adtech industry have seen an increasing tendency for major retailers to utilise attribution solutions for the purposes of understanding how effective their marketing efforts are, some going as far as deciding budgets based on the outputs of these solutions. In theory, this makes absolute sense. Most major

Last year a presentation was delivered by Awin on the state of international affiliate marketing as a complimentary commentary on the Awin global report. One of the most interesting aspects of that presentation was how the market in which a publisher operates can have a big effect on both earning potential and payment times. It’s

Card Linked Offers (CLO’s) are a way for consumers to store vouchers or incentives on the debit or credit card that they use to make purchases. In most instances, offer redemption is focused on in-store activity specifically. In 2015, Card Linked Offers were brought into the mainstream of the Affiliate Industry with many publishers excited

Since the launch of ITP, many affiliate networks have started referring to a ‘full tracking solution’ as a means of solving the problems that tracking prevention has created for the affiliate channel. Up until recently though, this was not a commonly used phrase and certainly not one that many publishers understood. Our aim is to

In 2008, the affiliate industry’s first ever deduplication rules were introduced. They were created and implemented as a means of ensuring that the promotions of affiliates and the promotions of other channels were rewarded based on who could get the last click and was therefore ‘responsible’ for securing a sale. Conceptually, this makes sense as

WHAT IS THE OPEN BANKING INITIATIVE: The Open Banking Initiative came into force in January 2018 and was initially created to make it easier for consumers to switch from one bank to another. The initiative mandated that if you as an individual, wanted to make your bank account information available (via API) to a third

If you’re looking for a new project during these difficult times, here is a five step guide to getting started in Affiliate Marketing. For those new to the idea, Affiliate Marketing is an industry in which you as a website or social account owner make money by referring people online to a product or service

Learn all there is to know about affiliate marketing agencies in the UK, namely who they are, what services they provide and how to work with them. There is a healthy variety of Affiliate Marketing agencies in the UK. Some of them focus specifically on the affiliate (performance) marketing channel whilst others offer services ranging